Content Writer/Producer for Digital Delivery: Sites, Blog Posts, White Papers, Case Studies, Videos
Writing for online delivery requires a specialized approach. It should have a specific action goal and directly address the needs of the visitor. I’ve written a brief piece covering these best practices.
It’s different out there…
Today, the customer process of searching for and evaluating potential solutions is much more sophisticated. Prospective customers have widespread access to information, including reputation, via social media and the Internet. Those customers are now looking for concrete, actionable information that is easy to access and free from self-serving hype. And they want it before they will even consider contacting you. If your marketing doesn’t reflect these changes, you’re leaving money on the table.
I am a writer and marketer who specializes in creating content for delivery online via the web and mobile. This site was created to serve as CV of my work in marketing, as a writer and as a source of information about various projects I am involved with. Please use the navigation links above for more specific information regarding each of these interests. And thanks for considering my work!
Advice For FreelancersIn addition to my content marketing work I write articles for Medium.com. These are done for my own entertainment, to think through events in my life, and to offer some advice to others. This post is simply a place to point those who read my stuff on the crazy world... read more
Building a content library strategy and why it mattersPhoto by Sylvia Yang on Unsplash Actionable information has replaced sales calls Content or inbound marketing is all the rage these days- and for good reason. With incredibly expanded access to information a prospective buyer doesn’t need a sales call until they... read more
Content Marketing/SEO Tactics: Cornerstone ContentBack to the basics on inbound content marketing In this brief article I’m going to look at a basic content marketing tactic that can help you link the major keywords your prospects search for with the longer tail keywords you are realistically more likely to rank for.... read more
Rochester, NY-based Digital Content Writer and Strategist
While I am based in Western New York, I am available for projects anywhere, if it is a good mutual fit.
Rochester, NY USA
martin.edic at gmail
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Portrait Photo ©2015 Lucia Falsetti Guarino