Martin K Edic

Content Writer/Producer for Digital Delivery: Sites, Blog Posts, White Papers, Case Studies, Videos

Writing for online delivery requires a specialized approach. It should have a specific action goal and directly address the needs of the visitor. I’ve written a brief piece covering these best practices.

It’s different out there…

Today, the customer process of searching for and evaluating potential solutions is much more sophisticated. Prospective customers have widespread access to information, including reputation, via social media and the Internet. Those customers are now looking for concrete, actionable information that is easy to access and free from self-serving hype. And they want it before they will even consider contacting you. If your marketing doesn’t reflect these changes, you’re leaving money on the table.

Welcome

I am a writer and marketer who specializes in creating content for delivery online via the web and mobile. This site was created to serve as CV of my work in marketing, as a writer and as a source of information about various projects I am involved with. Please use the navigation links above for more specific information regarding each of these interests. And thanks for considering my work!

Advice For Freelancers

by MartinEdic | Feb 27, 2020 | Content Marketing, Freelancing, Marketing, Writing

In addition to my content marketing work I write articles for Medium.com. These are done for my own entertainment, to think through events in my life, and to offer some advice to others. This post is simply a place to point those who read my stuff on the crazy world... read more

Building a content library strategy and why it matters

by MartinEdic | Feb 26, 2019 | Content Marketing, Inbound Marketing, Lead generation, Marketing, SEO, Writing

Photo by Sylvia Yang on Unsplash Actionable information has replaced sales calls Content or inbound marketing is all the rage these days- and for good reason. With incredibly expanded access to information a prospective buyer doesn’t need a sales call until they... read more

Content Marketing/SEO Tactics: Cornerstone Content

by MartinEdic | Feb 21, 2019 | Content Marketing, Inbound Marketing, Lead generation, SEO, Writing

Back to the basics on inbound content marketing In this brief article I’m going to look at a basic content marketing tactic that can help you link the major keywords your prospects search for with the longer tail keywords you are realistically more likely to rank for.... read more

Rochester, NY-based Digital Content Writer and Strategist

While I am based in Western New York, I am available for projects anywhere, if it is a good mutual fit.

Martin

Martin Edic

Rochester, NY USA

1 585-727-9489

martin.edic at gmail

LinkedIn

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