by MartinEdic | Feb 27, 2020 | Content Marketing, Freelancing, Marketing, Writing
In addition to my content marketing work I write articles for Medium.com. These are done for my own entertainment, to think through events in my life, and to offer some advice to others. This post is simply a place to point those who read my stuff on the crazy world... read more
by MartinEdic | Feb 26, 2019 | Content Marketing, Inbound Marketing, Lead generation, Marketing, SEO, Writing
Photo by Sylvia Yang on Unsplash Actionable information has replaced sales calls Content or inbound marketing is all the rage these days- and for good reason. With incredibly expanded access to information a prospective buyer doesn’t need a sales call until they... read more
by MartinEdic | Feb 21, 2019 | Content Marketing, Inbound Marketing, Lead generation, SEO, Writing
Back to the basics on inbound content marketing In this brief article I’m going to look at a basic content marketing tactic that can help you link the major keywords your prospects search for with the longer tail keywords you are realistically more likely to rank for.... read more
by MartinEdic | Nov 16, 2017 | Content Marketing, Inbound Marketing, Lead generation, Marketing, Outsourcing, Writing
We all know the value of a top freelancer, be they a designer, a video producer, a photographer, or yes, a writer. Most agencies have in-house talent for many of these disciplines but most also try to build a roster of go-to freelancers who are fast, savvy, and... read more
by MartinEdic | Sep 27, 2017 | Content Marketing, Inbound Marketing, Marketing, Marketing Assessment, Outsourcing, Writing
A Concise Guide To Assessing the Effectiveness of Your Online Messaging Overview Writing for delivery via the web, whether to a desktop or a mobile device, requires a different approach compared to traditional marketing copy. Attention spans are different and constant... read more
by MartinEdic | Jan 26, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing
There are two kinds of leads, crappy and qualified. One is relatively worthless and may even cost you money while the other is gold, if your sales team knows what to do with it (another subject). Let’s look at crappy leads because lazy marketing tends to produce... read more
by MartinEdic | Jan 19, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing, Tools
I get invitations to events almost everyday. Conferences, webinars, networking, educational, panels, informal happy hours and more. And I also have organized all of these things on both a large and a small scale, usually working with a multi-disciplinary team. But... read more
by MartinEdic | Jan 15, 2016 | Content Marketing, Inbound Marketing, Lead generation, Marketing
We’ve all heard this phrase but not too many of us think it through, especially the ‘stupid’ part. I’m going to address this specifically on the subject of web site messaging but it really applies to any communication. These days it is really... read more
by MartinEdic | Jan 15, 2016 | Branding, Content Marketing, Inbound Marketing, Lead generation, Marketing, Marketing Assessment
In the classic agency model a great deal of time and energy are spent on brand strategy. Remember, time and energy equate to money in this world. If you have a large or multiple consumer brands this is relatively important. But for most businesses, and I’d... read more
by MartinEdic | Dec 4, 2015 | Marketing, Outsourcing
For the purposes of this post when I refer to a ‘small business’ I am referring to a company with ten to fifty employees that primarily sells to other businesses (B2B). If you have a consumer product or service the model is very different and out of my... read more
