by MartinEdic | Jan 26, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing
There are two kinds of leads, crappy and qualified. One is relatively worthless and may even cost you money while the other is gold, if your sales team knows what to do with it (another subject). Let’s look at crappy leads because lazy marketing tends to produce...
by MartinEdic | Jan 19, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing, Tools
I get invitations to events almost everyday. Conferences, webinars, networking, educational, panels, informal happy hours and more. And I also have organized all of these things on both a large and a small scale, usually working with a multi-disciplinary team. But...
