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Crappy Leads vs. Qualified Leads

by MartinEdic | Jan 26, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing

There are two kinds of leads, crappy and qualified. One is relatively worthless and may even cost you money while the other is gold, if your sales team knows what to do with it (another subject). Let’s look at crappy leads because lazy marketing tends to produce...

Successful Events Start With The Basics: Who, What, When, Where, How and Why

by MartinEdic | Jan 19, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing, Tools

I get invitations to events almost everyday. Conferences, webinars, networking, educational, panels, informal happy hours and more. And I also have organized all of these things on both a large and a small scale, usually working with a multi-disciplinary team. But...

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  • Crappy Leads vs. Qualified Leads
  • Successful Events Start With The Basics: Who, What, When, Where, How and Why
  • KISS: Keep It Simple Stupid

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