by MartinEdic | Feb 26, 2019 | Content Marketing, Inbound Marketing, Lead generation, Marketing, SEO, Writing
Photo by Sylvia Yang on Unsplash Actionable information has replaced sales calls Content or inbound marketing is all the rage these days- and for good reason. With incredibly expanded access to information a prospective buyer doesn’t need a sales call until they...
by MartinEdic | Feb 21, 2019 | Content Marketing, Inbound Marketing, Lead generation, SEO, Writing
Back to the basics on inbound content marketing In this brief article I’m going to look at a basic content marketing tactic that can help you link the major keywords your prospects search for with the longer tail keywords you are realistically more likely to rank for....
by MartinEdic | Nov 16, 2017 | Content Marketing, Inbound Marketing, Lead generation, Marketing, Outsourcing, Writing
We all know the value of a top freelancer, be they a designer, a video producer, a photographer, or yes, a writer. Most agencies have in-house talent for many of these disciplines but most also try to build a roster of go-to freelancers who are fast, savvy, and...
by MartinEdic | Sep 27, 2017 | Content Marketing, Inbound Marketing, Marketing, Marketing Assessment, Outsourcing, Writing
A Concise Guide To Assessing the Effectiveness of Your Online Messaging Overview Writing for delivery via the web, whether to a desktop or a mobile device, requires a different approach compared to traditional marketing copy. Attention spans are different and constant...
by MartinEdic | Jan 26, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing
There are two kinds of leads, crappy and qualified. One is relatively worthless and may even cost you money while the other is gold, if your sales team knows what to do with it (another subject). Let’s look at crappy leads because lazy marketing tends to produce...
by MartinEdic | Jan 19, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing, Tools
I get invitations to events almost everyday. Conferences, webinars, networking, educational, panels, informal happy hours and more. And I also have organized all of these things on both a large and a small scale, usually working with a multi-disciplinary team. But...
