by MartinEdic | Nov 16, 2017 | Content Marketing, Inbound Marketing, Lead generation, Marketing, Outsourcing, Writing
We all know the value of a top freelancer, be they a designer, a video producer, a photographer, or yes, a writer. Most agencies have in-house talent for many of these disciplines but most also try to build a roster of go-to freelancers who are fast, savvy, and...
by MartinEdic | Sep 27, 2017 | Content Marketing, Inbound Marketing, Marketing, Marketing Assessment, Outsourcing, Writing
A Concise Guide To Assessing the Effectiveness of Your Online Messaging Overview Writing for delivery via the web, whether to a desktop or a mobile device, requires a different approach compared to traditional marketing copy. Attention spans are different and constant...
by MartinEdic | Jan 26, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing
There are two kinds of leads, crappy and qualified. One is relatively worthless and may even cost you money while the other is gold, if your sales team knows what to do with it (another subject). Let’s look at crappy leads because lazy marketing tends to produce...
by MartinEdic | Jan 19, 2016 | Content Marketing, Event Planning, Inbound Marketing, Lead generation, Marketing, Tools
I get invitations to events almost everyday. Conferences, webinars, networking, educational, panels, informal happy hours and more. And I also have organized all of these things on both a large and a small scale, usually working with a multi-disciplinary team. But...
by MartinEdic | Jan 15, 2016 | Content Marketing, Inbound Marketing, Lead generation, Marketing
We’ve all heard this phrase but not too many of us think it through, especially the ‘stupid’ part. I’m going to address this specifically on the subject of web site messaging but it really applies to any communication. These days it is really...
by MartinEdic | Jan 15, 2016 | Branding, Content Marketing, Inbound Marketing, Lead generation, Marketing, Marketing Assessment
In the classic agency model a great deal of time and energy are spent on brand strategy. Remember, time and energy equate to money in this world. If you have a large or multiple consumer brands this is relatively important. But for most businesses, and I’d...
