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Best Practices in Website Content Development:

by MartinEdic | Sep 27, 2017 | Content Marketing, Inbound Marketing, Marketing, Marketing Assessment, Outsourcing, Writing

A Concise Guide To Assessing the Effectiveness of Your Online Messaging Overview Writing for delivery via the web, whether to a desktop or a mobile device, requires a different approach compared to traditional marketing copy. Attention spans are different and constant...

Be careful about brand strategy- It is a resource hog for most businesses

by MartinEdic | Jan 15, 2016 | Branding, Content Marketing, Inbound Marketing, Lead generation, Marketing, Marketing Assessment

In the classic agency model a great deal of time and energy are spent on brand strategy. Remember, time and energy equate to money in this world. If you have a large or multiple consumer brands this is relatively important. But for most businesses, and I’d...

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