by MartinEdic | Jan 15, 2016 | Content Marketing, Inbound Marketing, Lead generation, Marketing
We’ve all heard this phrase but not too many of us think it through, especially the ‘stupid’ part. I’m going to address this specifically on the subject of web site messaging but it really applies to any communication. These days it is really...
by MartinEdic | Jan 15, 2016 | Branding, Content Marketing, Inbound Marketing, Lead generation, Marketing, Marketing Assessment
In the classic agency model a great deal of time and energy are spent on brand strategy. Remember, time and energy equate to money in this world. If you have a large or multiple consumer brands this is relatively important. But for most businesses, and I’d...
by MartinEdic | Dec 4, 2015 | Marketing, Outsourcing
For the purposes of this post when I refer to a ‘small business’ I am referring to a company with ten to fifty employees that primarily sells to other businesses (B2B). If you have a consumer product or service the model is very different and out of my...
