by MartinEdic | Nov 16, 2017 | Content Marketing, Inbound Marketing, Lead generation, Marketing, Outsourcing, Writing
We all know the value of a top freelancer, be they a designer, a video producer, a photographer, or yes, a writer. Most agencies have in-house talent for many of these disciplines but most also try to build a roster of go-to freelancers who are fast, savvy, and...
by MartinEdic | Sep 27, 2017 | Content Marketing, Inbound Marketing, Marketing, Marketing Assessment, Outsourcing, Writing
A Concise Guide To Assessing the Effectiveness of Your Online Messaging Overview Writing for delivery via the web, whether to a desktop or a mobile device, requires a different approach compared to traditional marketing copy. Attention spans are different and constant...
by MartinEdic | Dec 4, 2015 | Marketing, Outsourcing
For the purposes of this post when I refer to a ‘small business’ I am referring to a company with ten to fifty employees that primarily sells to other businesses (B2B). If you have a consumer product or service the model is very different and out of my...
