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WordPress Website and Content Development

I have developed enough WordPress skills to develop the content and architecture of web sites to the point where I can bring in a designer for overall look and feel. For those who are not familiar with WordPress, it is an open source content management system (CMS) that serves as the platform for 25% of all the sites on the web (yes, that number is accurate!). Its advantages are many including a very wide range of plugins that extend it into virtually any functionality including e-commerce, online training, inbound content marketing sites and much more. Its principal advantage, from a marketing point of view, is the ease with which anyone can update content in seconds, a critical aspect of content-driven marketing.

Please note: On all of these sites I either wrote or polished and edited all the copy.

Some Recent Sites:


Completely revamped corporate site for this leading provider of cardiac and pulmonary safety assessments in human clinical drug trials.


This is a content site developed for iCardiac’s launch of a revolutionary new FDA- approved process for a more precise cardiac safety assessment methodology. It was specifically developed to address significant questions about the impact on the pharmaceutical industry and as a support for iCardiac’s sales team. It is part of a major campaign that has resulted in signing up over twenty partners for iCardiac’s Certified Partner Program.

The Customer Discovery Matrix: A concise guide to starting anything

Web site for a book co-authored by myself and Alex Zapesochny, CEO of iCardiac. The book covers the Lean Launchpad startup process used successfully in the High Tech Rochester (HTR) software incubator over the last three years. I have been a teaching team member in this program since it inception.

The book shows how to apply this process to starting anything, from a business or organization to a product launch.

Person-Centered Housing Options (PCHO)

This site was done on a pro bono basis for a new Rochester area non-profit dedicated to an innovative approach to offering more housing options to the chronically homeless. It was launched in October 2015 shortly before they announced that they had won a $1.5 million HUD grant for 2016, enabling them to help house hundreds of individuals and families in the Greater Rochester region. I am very proud to be associated with this effort.

Rochester, NY-based Digital Content Writer and Strategist

While I am based in Western New York, I am available for projects anywhere, if it is a good mutual fit.


Lucia Martin 5-15Martin Edic

Rochester, NY USA

1 585-727-9489

martin.edic at gmail





Portrait Photo ©2015 Lucia Falsetti Guarino